We’re looking at a retailer trying to hit US market with a 30cm vinyl doll for the 3-8 age bracket, and they’ve got a tight window before the holiday season—so lead times and compliance documents are what I focused on before anything else.

It’s got EN71, ASTM F963, and CE certs which cover us for both the EU and UK too, and the dilevery time sits at 25-35 days after sample approval, which is about what we’d expect for a custom run, give or take.


Customiaztion runs from design and color down to accessories and size—15cm to 60cm, depending on what you want—but the MOQ is 500pcs, though they let slip smaller quantities are negotiable if you need to test the waters first.

Teh plush version is easier to ship, but it’s not really suited for dollhouse playsets the way vinyl or resin would be, and most buyers for the US tend to go with fabric or resin for that reason, as it handles drop-testing better.

Sample lead time is 7-10 days, which is quicker than some, but confirm stock before ordering—they have a 50,000pcs/month capacty, so scale isn’t a problem, just the usual import paperwork for the US border agency.
Plush gives a soft, huggable feel; vinyl allows for detailed facial features and posable limbs; resin creates a more collectible, high-end look; and fabric is lightweight and durable. You can choose based on your target market — plush and fabric are great for younger kids (3-5), while vinyl and resin work for older collectors or display pieces.
Yes, we supply the full certification documents — EN71, ASTM F963, and CE — with every wholesale order. Just let us know if you need them included in the packing or sent digitally before shipping.
Absolutely — while our standard MOQ is 500pcs, we can often negotiate smaller quantities for first-time customers or trial orders. Just tell us your target number and we'll see what we can do.
After you confirm the design, we'll produce a sample within 7-10 days. Once you approve the sample, the full production takes about 25-35 days. So you're looking at roughly 5-6 weeks total for a completely custom doll.
We default to a standard color box, but you can also request fully custom packaging with your branding, artwork, and materials. Just send us your design specs or a reference, and we'll handle the rest.