In response to complex international dynamics, Dehua's ceramic industry has demonstrated remarkable resilience through strategic diversification, domestic market expansion, and technological innovation.
Premium Product Globalization
At Xingye Ceramic Technology, production lines hum with activity as workers prepare shipments for international markets. "Orders affected by U.S. tariff policies are now reactivated," explains General Manager Lin Yiming, noting the 90-day delivery window pressure. The company's AI-designed mugs featuring animated "Nutcracker" motifs have generated over 100,000 unit orders, demonstrating how computational design enhances commercial success.
Similarly, Huamao Ceramics showcases its bestselling "Vegetable Series" tableware, where tomato and bell pepper designs have secured $2 million in overseas orders. "Design innovation remains our controllable competitive advantage," says Deputy Manager Chen Weibin, detailing their trend-tracking system and cross-strait university collaborations that achieve 60% design conversion rates. Future plans include ceramic-textile hybrid products for enhanced differentiation.
Strategic Market Diversification
Tariff fluctuations have catalyzed market expansion strategies, with companies consciously avoiding over-reliance on single markets. Huamao Ceramics reduced U.S. exports from 60% to 20% of total orders while increasing European shipments by 30%, with current production scheduled through July-August. Their Christmas-themed tableware destined for Germany and the UK exemplifies this geographical shift.
Xingye Ceramics adopts a multi-channel approach, testing retail models on TikTok and planning live commerce initiatives. Their customer acquisition strategy combines email marketing, platform traffic redirection, and social media engagement, transitioning from passive order-taking to active outreach. Despite U.S. market challenges, European recovery and RCEP advantages in Belt and Road countries have contributed to Dehua's $118.8 million total exports by late April.
Government-Facilitated Growth
Two pivotal institutions established in May - the Global Ceramic Supply Chain Management Center and the "China White·Dehua Porcelain" Yiwu Promotion Center - exemplify systemic support for industry development. The Supply Chain Center focuses on three transformational areas: integrated "ceramic+" design for emerging markets, smart manufacturing upgrades, and international brand building through five major ceramic platforms.
The Yiwu Center creates a one-stop platform for premium product selection, leveraging digital tools to streamline transactions and enhance global visibility through Yiwu's trade networks. This dual approach strengthens domestic market penetration while facilitating international circulation.
Exhibition participation remains crucial for market access, with 71 enterprises attending seven international fairs in Germany, Japan and elsewhere. The 137th Canton Fair alone generated $3 billion in signed/intended orders, with potential follow-up orders exceeding $10 billion. "These events create vital bridges between quality export products and domestic channels," explains Dehua's Industry and Commerce Bureau Director Lai Shitan.
Complementing global outreach, domestic market development forms the second pillar of Dehua's strategy. Comprehensive policy measures include preferential loans through government-bank-enterprise mechanisms, talent recruitment partnerships, intellectual property protection, high-tech ceramic enterprise cultivation, and optimized export tax rebate services - collectively forming an ecosystem for sustainable industry advancement.