On April 21st, the 2024 business data of Chongqing Ant Consumer Finance Co., Ltd. (hereinafter referred to as Ant Consumer Finance) was disclosed. The data shows that in 2024, Ant Consumer Finance's total assets reached 313.751 billion yuan, its operating income was 15.213 billion yuan, and the company achieved a net profit of 3.051 billion yuan for the whole year.
It is understood that Ant Consumer Finance was established in 2021 and completed two rounds of capital increases in 2023. The year 2024 was the first year after the capital increase, during which it fully carried out its business operations. Therefore, the industry generally believes that compared with previous years, the 2024 business data can more truthfully and objectively reflect Ant Consumer Finance's business situation.
From the perspective of Ant Consumer Finance's business data, its total assets rank leading in the industry, reaching 313.7 billion yuan, which is related to its user scale and the scale of service merchants. According to previously disclosed public data, Ant Consumer Finance serves over 400 million users and more than 40 million merchants, far higher than the industry average. In terms of profitability, Ant Consumer Finance's ROE level is in the middle of the industry, approximately 12%.
Currently, consumption is playing an increasingly prominent role as the "ballast stone" of economic growth. Therefore, the financial regulatory authority has issued a notice requiring "developing consumer finance to boost consumption". Against this background, the industry generally believes that consumer finance companies will seek more proactive development strategies this year to meet consumers' diverse needs, help merchants increase their business, and contribute to the country's efforts to boost consumption.